MBA Projects
During and post my MBA at Rotman, University of Toronto I had the opportunity to work on several Business Strategy Use Cases related to Banking & Consulting.
01
Market Entry & Growth Strategy Case
A growth strategy case for Scotia iTRADE to capture the next generation of Canadian investors by lowering entry barriers and introducing Gen-Z–first features.
02
Consulting Mini Cases
A set of three mini strategy cases examining how category leaders adapt to structural shifts—Netflix capturing short-form attention, organizations redesigning work for human-AI collaboration, and Wealthsimple humanizing finance through behavioral design—to drive growth, trust, and long-term competitive advantage
03
Tech Change Management Case
A change management deck for CIBC to ensure people, process, and technology readiness during the migration from a legacy transaction platform to a modern, scalable system.
04
Behavioural Marketing Case
Auto-Save by Default is a behavioral design project that applies principles from behavioral economics to help time-pressed Canadians build consistent savings habits —closing the intention-action gap through smart choice architecture
